Frequently Asked Questions

Q. Why should we build a mobile app?

A. Mobile apps offer a unique chance to engage with an audience. The opt in nature of apps and growth in smartphone usage presents an opportunity to connect with your audience, any-time, anywhere.

Q. How long does it take to make an app?

A. This can vary widely depending on the complexity of the app, design, functionality and data integration. The deployment process, incorporating testing and app store approval also generally requires a cushion of one month. A guideline for most apps is between 3 and 6 months although things can be done to accelerate delivery.

Q. Which mobile platform should we build an app for?

A. This depends a lot on the target audience and objectives of the app. Our marketing experts have in depth knowledge to help you choose which platforms to exploit.

Q. Can we build an app which can run across a range of devices?

A. Yes. Kotikan has experience creating apps across the full spectrum of mobile devices to make sure your app can be used by as many people as possible.

Q. How can we see ROI from a mobile app?

A. Kotikan make apps to be effective marketing tools offering significant ROI as well as apps to extend and improve our clients existing products and services. While the benefit of adding an extra channel on which to offer products and services is clear, obtaining ROI from a marketing app is more of a challenge. However, mobile apps allow brands to create an affinity with customers through the delight of a great mobile experience, this is a very valuable commodity. Kotikan help advise how to get the most from an app promoting a brand, fitting it into a wider strategy.

Q. Should an app be free or paid for?

A. This depends on the clients objectives for the app. While charging for an app creates an instant source of revenue it will affect the number of downloads it receives. In marketing campaigns where adoption is of great importance, free apps are generally the way to go, on average free apps are downloaded 7 times more than paid apps giving them much wider appeal. However, where exclusive or valuable content is offered with no free substitutes, then paid for apps can be an extra useful channel for extending goods and services.

Q. How can you track the success of an app?

A. One of the huge advantages of using mobile apps as a marketing tool is the opportunity to get highly detailed feedback through analytics. Every operation the user performs can be recorded. These metrics can then be used to determine usage patterns and levels of engagement and measured against key performance indicators. There are many things to consider aside from download numbers alone.

Q. What should a good app offer?

A. A good app should provide an all round highly rewarding experience. It should be intuitive, refined, aesthetically pleasing, and above all offer genuinely valuable functionality or content.

Q. Why have mobile applications been adopted so quickly and successfully as a marketing tool?

A. apps allow brands and businesses to build a very personal relationship with their customers. The levels of engagement achieved by customers downloading apps and connecting with brands on their own mobile devices builds much stronger bonds than are likely to be achieved on websites. Mobile applications allow users to interact with brands in situations where it was previously not possible, more casually on a whim, or out and about where other media cannot reach. This means brands are connecting with the audience more intimately, on the consumers terms. Further consideration should be given to the delight that can be achieved through a great mobile experience, and the potential that has to create a strong affinity towards the brand.