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Our Mobile Predictions for 2012

18/01/12 by Ross Wilson

2011 was an exciting year for mobile with some great surprises; Nokia partnering with Microsoft, Android thriving, Blackberry struggling and Apple not really launching an iPhone 5. In an effort to show off our expertise (or ridiculous daydreams) we asked a selection of the Kotikan team their thoughts about what might lie ahead for mobile in 2012.

Alex, Mobile Strategist - The science of interaction is going to start to change this year. User experience designers are going to start delighting users as they interact. A delightful interaction is a lot more memorable than a meaningful one.

Nick, Android Developer - RIM will be bought by Amazon.

Charlie, Designer - The new iPad 3 will come with a retina screen.

Marius, iPhone Developer - More smartphone peripherals and accessories will be released with strong uptake. Particularly those with a focus on fitness like activity trackers, stair counters etc.

Ross, Marketing - Android will properly establish itself as the number one smartphone platform and become the main focus for brands and developers.

Jock, iPhone Developer - The first non-touch mobile screens will appear which use gesture recognition.

Duncan, Mobile Designer - Windows Phone will really take off and see tremendous growth.

Charles, Android Developer - Windows Phone will struggle to gain any significant market share at all.

Andrew, CTO - The open sourcing of WebOS will not achieve what HP was hoping.

Gav, CEO - Mobile second screen TV interaction will become far more widespread. The major broadcasters and programme makers will take a direct role in creating second screen content to support their shows.

What do you think will happen in mobile this year?

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